Ecommerce design & development

Strategic thinking for every stage of the customer journey

Your customer journey starts here

What makes someone buy from one store over another? Why do certain brands resonate more with consumers? There’s no simple answer to that but one thing is certain - successful brands take time to really understand their customers and they’re doing that now like never before. The retail landscape is evolving and there are certain factors you must consider if you are to compete in this space.

Journey mapping

Customer journey mapping

Know your customers inside out. Their needs, desires, tastes and goals. Understand what they are trying to achieve and tailor product experiences to match that. Anticipate their purchase journey and support them along the way.

Omnichannel

Omnichannel experience design

Understand the multi-stepped approach most consumers take when considering making purchases. Create experiences that deliver with every touch point; answer questions, remove obstacles and reinforce brand message.

Personalisation

Personalisation

Know that every customer is unique and wants to be considered special. Talk to their needs directly and tailor experiences that suit their individual buying or browsing habits. Aim to give every user the VIP experience.

Our focus, is your customers

Knowing; when, how and why a customer visits your store gives you a competitive edge. Our aim is to understand the customers ‘why’. Once you have that, you can design ecommerce experiences that meet their needs, which in turn leads to sales and growth. Understanding the cognitive cues and triggers that resonate within us all, allows for more rewarding customer journeys to be tailored and ultimately - more happy customers engaged.

The right tools

PIM

Product Information Management (PIM), is the foundation of multichannel or enterprise level ecommerce. Create a single source of truth for your product data and start adding multiple customer facing frontend products on top whilst integrating with you backend systems.

MDM

Use a Master Data Management (MDM) solution when you need to manage more than just product data. An MDM framework can be flexible enough to meet most business needs and still integrate with any number of 3rd party systems.

DAM

Digital Asset Management (DAM) allows for great flexibility when managing your digital files such as; images, videos and documents. Optimise your assets and make them available across all your touchpoints whenever required.

CMS

A Content Management System (CMS) will give you control over your digital content; web pages, emails, PDF templates (WebToPrint). This could be standalone or integrated with your online store.

Have a project in mind?

Learn more about our experience design services

Articles

Social proof

Social proof

We look to others to validate our buying decisions.

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Social proof

247 Usability guidelines

Use these as a starting point for evaluating the UX of any website

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Social proof

How to conduct a UX audit

Reviewing products for usability issues

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