Your customer journey starts here
What makes someone buy from one store over another? Why do certain brands resonate more with consumers? There’s no simple answer to that but one thing is certain - successful brands take time to really understand their customers and they’re doing that now like never before. The retail landscape is evolving and there are certain factors you must consider if you are to compete in this space.
Customer journey mapping
Know your customers inside out. Their needs, desires, tastes and goals. Understand what they are trying to achieve and tailor product experiences to match that. Anticipate their purchase journey and support them along the way.
Omnichannel experience design
Understand the multi-stepped approach most consumers take when considering making purchases. Create experiences that deliver with every touch point; answer questions, remove obstacles and reinforce brand message.
Know that every customer is unique and wants to be considered special. Talk to their needs directly and tailor experiences that suit their individual buying or browsing habits. Aim to give every user the VIP experience.
The right tools
Product Information Management (PIM), is the foundation of multichannel or enterprise level ecommerce. Create a single source of truth for your product data and start adding multiple customer facing frontend products on top whilst integrating with you backend systems.
Use a Master Data Management (MDM) solution when you need to manage more than just product data. An MDM framework can be flexible enough to meet most business needs and still integrate with any number of 3rd party systems.
Digital Asset Management (DAM) allows for great flexibility when managing your digital files such as; images, videos and documents. Optimise your assets and make them available across all your touchpoints whenever required.
A Content Management System (CMS) will give you control over your digital content; web pages, emails, PDF templates (WebToPrint). This could be standalone or integrated with your online store.
PIM powered Omnichannel ecommerce
Having a PIM in place will allow customers to purchase via multiple channels.
Ecommerce for Web
A traditional online store (or multiple stores) served via web browser to mobile, tablet or desktop devices.
Ecommerce for Mobile
Mobile app specific ecommerce - sell your products via the app store or consider in app purchases.
Ecommerce for Marketplaces
Sell through marketplaces such as Amazon or Ebay whilst managing your orders through the same central hub.