Create exceptional experiences… Focus on your users
They are your greatest advocates, and their needs come first… Always. If you want to foster adoption of your product or service, its really very simple - create a user experience people love. If they love it, they will return, again and again. Not only that, they will also tell their friends, who will love it too.
User experience design is the starting point for building truly great products. At Userism, it's something we take very seriously. Why? Because it works.
Experience design for web
We design websites for usability and performance foremost whilst ensuring they engage with the intended audience and deliver the appropriate results for the business owner.
This means understanding the requirements of the user and aligning them to organisational goals, anticipating key objectives, providing routes and pathways for users to follow and nudging them towards goal completion regardless of the device being used to access the website.Learn more
Experience design for mobile apps
We design mobile and tablet apps to provide rich experiences for the user, focusing on task orientation and goal completion.
At Userism, app design starts with a clear understanding of how and why the product is intended to improve someone's life. With this in mind, we are much better equipped to make positive steps forward and ensure the end result meets the needs of user and provides a rewarding experience throughout.Learn more
Experience design for ecommerce
We design ecommerce solutions such as online stores and retail apps to be flexible, user friendly and integrate with wider omnichannel experiences.
Your ecommerce store is typically just one point in the customer journey and needs to support a much more flexible buying process than ever before. Considering customer expectations, helping users in their product investigations and offering purchase options at the right time are key to engaging with modern consumers.Learn more
Inform, Educate, Entertain
If you’re not doing at least one of these 3 things, what are you doing…?
Designing for users
User focused, experience design is a core principle for Userism. Our experience design services include:
User journey mapping
Understanding where users will end up and providing informative, educational or entertaining routes for them to follow.
Navigation & wayfinding
Providing clear navigation and sign posting to ensure users don't get lost whilst investigating unknown features and content.
Ensuring an organisation's information is accessible in efficient and effective ways.
Human behavioural characteristics
Understanding every user is unique (but also conforms to known patterns). Grabbing attention and leveraging habitual behaviours.
Creating archetypal user profiles to test decision making throughout the design and development process.
Designing workflows and user journeys. Being clear about intended outcomes and visualising our end goals.
User flow analysis
Studying existing user journeys, learning from current trends and identifying areas for improvement.
Using heuristics and cognitive bias science to inform the design process and build products that align with human needs and emotions.
Seeing, hearing and feeling experiences as users do in order to better understand their needs and wants.
There’s a secret to building habit forming products
We are creatures of instinct and intrigue. Our curiosity often gets the better of us. By understanding human characteristics, we can begin to predict behaviour with stunning accuracy.