We’re a bunch of technology enthusiasts with a passion for human interaction. Designers delving deep into human behaviour, and developers exploring the limits of data manipulation, collaborating together to craft exceptional digital experiences.
Where we began
After working in the digital industries for many years, building websites, mobile apps and other digital products, and seeing the coming and going of design trends and methodologies, we noticed a common theme. The most successful projects tend to be the ones that have had substantial thought go into how these products might be received by the end user. We came to understand an important factor in a project's success.
User experience design really does play an important role in building better products.
Not only that, but bad user experience, can ruin a project before its even got started. As web & mobile developers, we want to build better products for our clients. We want to create digital experiences that users get real value from. Not just a surface level appreciation for the design aesthetic, but a well understood, easy to navigate journey from start to finish.
We decided we would do this by focusing on the user early on in every project. By developing a deep understanding of human nature. And by committing to put the user at the heart of every decision. This was the beginning of Userism.
We like to think we understand humans more than your average agency... Why? Because we spend a lot of our time thinking about humans. Thinking about human interaction and emotion, about the triggers that stimulate certain responses and the psychology behind why we make certain decisions. We think this is important, because it helps us design & build better digital products.
A human first approach is better for business.
When you understand human behavioural characteristics on a deeper level, you can create experiences that compliment human nature. We are constantly looking to develop our understanding of how the mind works.
It didn't happen overnight, we’ve made mistakes and we’re proud of it. After all, without making mistakes and learning from them, you never build anything great.
We learnt a lot of valuable lessons along the way and we use them every day in every project.
It doesn't have to be perfect at first launch, your customers are much more forgiving than you might think.
Involving all stakeholders from the very beginning gives the best chance for project success.
Onboarding is really important. You have a great opportunity to educate your users and set expectations.
A human first approach, builds better products.
No peice of technology has ever improved upon a pen and pad/whiteboard for idea generation.