The Halo Effect is a cognitive bias that effects our perception of quality in products, brands, businesses, or people.
An exciting project to come out of the headless movement and a big deal for eCommerce developers.
We have a number of opportunities currently to work in our Manchester office.
There are not many technologies that we go all in on but Pimcore is one of them, quite simply - we love it
A human first approach is when you put the needs of person in front of anything else. There are real benefits to doing this.
It’s a growing trend in website and web application development, going headless. But what does that mean?
Every purchase, of every product ever sold, was part of a journey a customer took from realising their life might be improved by owning that product.
If you are looking for a way to explain the benefits of PIM to stakeholders within your organisation, this article is for you.
A habit-forming product, is a product that triggers you in some way to form new habits around its use.
The brain wants to jump to conclusions. A Cognitive Bias is an error in our thinking that leads us to a wrong (or at least less right) conclusion.
Heuristics, is the term that describes the psychological concept behind the brain making quick decisions on an everyday basis.
Theres a number of reasons why you might want to review a product for its usability flaws (or potential).
The problem with UX as a practice is that it's subjective. Ask a room full of UXers to review a website and they'll likely all mention something different.
Social proof, is the idea that when faced with a decision we are unsure about, we will look to others to help guide our actions.
