Understanding how Customer management works with Pimcore8 mins
A deep dive into Pimcore's Customer Management Framework and all the features it offers.
What is the value of User Experience (UX) Design?5 mins
One of the common problems design teams who favour proper, well-considered UX Design as part of their process come up against, is how to demonstrate the value it brings to non-believers.
User Personas and their role in the design process6 mins
User Personas have been a staple of the UX Designers' toolkit for a long time and are one of the most important artefacts a designer can use.
Overcoming imposter syndrome: My best tips for new designers6 mins
Applying for a role where you don’t tick every box can be scary but I urge young designers and graduates to do it.
Scarcity and the triggering of customers into buying decisions5 mins
Scarcity is the name given to a psychological principle (or heuristic) that describes how we want something more when we can't have it.
A primer on Atomic Design5 mins
Atomic Design is the name given for a certain way of working with design systems for greater efficiency and consistency in the execution of styling across web pages, UI, and general page layouts.
How to choose the right eCommerce platform18 mins
There are now a lot of options when it comes to choosing an eCommerce platform, each with its own specialty and strengths.
The big eCommerce list! Everything your store development should consider22 mins
This article provides a checklist for considerations ahead of any eCommerce store development project
The Halo Effect - a UX secret weapon6 mins
The Halo Effect is a cognitive bias that effects our perception of quality in products, brands, businesses, or people.
Vue Storefront - A first look review7 mins
An exciting project to come out of the headless movement and a big deal for eCommerce developers.
We're hiring designers and developers1 min
We have a number of opportunities currently to work in our Manchester office.
Why we're Pimcore developers14 mins
There are not many technologies that we go all in on but Pimcore is one of them, quite simply - we love it
Why we value a human first approach4 mins
A human first approach is when you put the needs of person in front of anything else. There are real benefits to doing this.
Headless content management5 mins
It’s a growing trend in website and web application development, going headless. But what does that mean?
Identifying your customer journey5 mins
Every purchase, of every product ever sold, was part of a journey a customer took from realising their life might be improved by owning that product.
5 key benefits PIM brings an organisation4 mins
If you are looking for a way to explain the benefits of PIM to stakeholders within your organisation, this article is for you.
Building habit forming products6 mins
A habit-forming product, is a product that triggers you in some way to form new habits around its use.
Cognitive Bias - How our mind deceives us8 mins
The brain wants to jump to conclusions. A Cognitive Bias is an error in our thinking that leads us to a wrong (or at least less right) conclusion.
Heuristics and the evolution of jumping to conclusions4 mins
Heuristics, is the term that describes the psychological concept behind the brain making quick decisions on an everyday basis.
How to conduct a UX audit: Reviewing products for usability issues9 mins
Theres a number of reasons why you might want to review a product for its usability flaws (or potential).
247 web usability guidelines5 mins
The problem with UX as a practice is that it's subjective. Ask a room full of UXers to review a website and they'll likely all mention something different.