Connecting your technology creates automation and efficiency
Part of designing customer-friendly web, mobile and eCommerce platforms is ensuring when an action happens on the front end, it triggers the correct response in the business.
At Userism, as well as delighting your customers, we aim to delight your staff too by creating systems that work well from customer acquisition, through to delivery of service or product. This means we’re dedicated to ensuring your backend systems such as ERP, CRM, and PIM are connected properly and data is flowing efficiently.
Many digital agencies focus purely on what the customer sees. We look further than that. Understanding how your business functions, once an enquiry or order has been received, is essential to delivering a modern, efficient user experience.
When business systems are integrated
Information flows automatically
When your systems are hooked up, an action in one can automatically trigger another to accept new information, getting it to the right place faster. That means enquiries to your CRM or orders into your ERP or warehouse for staff to pick up and act on immediatley.
Systems talk to each other
Logic built into one system can be used to trigger events in another. If you’re inventory management software says your running low on stock, have that flagged up in your eCommerce and a new order placed. Connecting different systems together has never been easier and should be standard with any modern tech stack.
Automation is optimised
When everything is connected, great things happen. It means information flows easily and updates can be automated. With the right logic built in, it's possible to create a well-oiled machine that needs little manual input. This is the systems integration eutopia we aim to provide.
Our typical integration work
Customer Relationship Management or CRM Software Integration will ensure contact enquires are sent directly to your sales staff to act on quickly. Get this right and you’ll never miss a lead.
ERP System Integration becomes important as a business scales. If you have an ERP or are planning on putting one in place, speak to us about how it can be integrated with your other platforms.
An integrated PIM provides control over your product data and a single source of truth to connect with other systems such as eCommerce or Inventory Management.
An eCommerce website integration allows product updates to be done automatically without the need for timely admin operations.
Shipping or delivery fee calculations can be complex and costly if not done correctly. Shipping management software will help achieve a seamless experience for customers and the business.
For larger businesses, using Inventory Management Software can be important. Connecting your inventory management to other systems will greater improve ordering efficiency.
What is an ERP Integration?
An ERP Integration is when you take your ERP (or Enterprise Resource Management) software and connect it to another system. A modern ERP solution will have an API available to use which makes this more simple to achieve. Older systems rely on custom bridges to be written to connect 2 or more systems. Integrating your ERP allows data to be sent to it or read from it and generally speeds up the transfer of business-critical information.
What is a CRM Integration?
A CRM Integration is when you connect another platform to your CRM. This is usually to allow new business leads to be automatically added and made available for your sales team to follow up on. There are many CRMs on the market with varying capabilities. Some will just collect basic information, whereas others have lots of features available to segment and filter leads into groups or trigger additional actions to happen.
How do you integrate a CRM with a website?
Every CRM is different but most modern platforms make systems integration relatively simple through the use of APIs. When connecting to a website, it is usually for the purpose of collecting web form enquiries. This could be your general contact form or specific forms set up for dedicated purposes. The idea is that when a website user completes a form, the information they provide gets sent directly to your CRM. Depending on the logic setup, a staff member can then act on this accordingly or it could even trigger automated events to happen.
Should a PIM system and eCommerce be connected?
If you’re using a modern PIM solution and eCommerce platform, they should be easy to connect together. The reason you should consider this is to speed up the transfer of data between the two. This will likely be for product updates (so you update products in your PIM and automatically push those to your eCommerce). It could be for a number of different tasks too though. If you want to reduce admin time and increase the efficiency of information transfer then a PIM & eCommerce integration is highly recommended.