Knowing your customer journey, gives you the edge in a crowded market
Every purchase made, sees a customer undertake a journey from deciding they are interested in a product, to completing a sale. This process could take minutes or months and may involve multiple touch points. By understanding the process, a customer goes through before purchasing your product, you can position yourself to provide the right information to pique interest and engage an emotional response.
People buy when their emotions are triggered toward a product in a positive way. We design ecommerce experiences to compliment a users emotional response, using a mixture of User Experience Design and Psychology resources.
Benefits & Objectives
Customer journey mapping
Know your customers inside out. Their needs, desires, tastes and goals. Understand what they are trying to achieve and tailor product experiences to match that. Anticipate their purchase journey and support them along the way.
Omnichannel experience design
Understand the multi-stepped approach most consumers take when considering purchase decisions. Create experiences that deliver with every touch point, from instore to digital, mobile to desktop, and through; direct, social and community driven channels.
The modern shopping experience is personal. We give up data in exchange for a service that compliments our needs. Learn your customers habits and individual preferences and tailer experiences to suit.