Knowing your customer gives you the edge in a crowded market
Userism is an eCommerce development agency, meaning we help businesses to sell more products online (either for the first time or by improving an existing eCommerce store development).
People buy when their emotions are triggered toward a product in a positive way. We design ecommerce experiences to complement a user's emotional response, using a mixture of User Experience Design and Psychology resources.
Using a digital eCommerce agency comes with a lot of advantages. If you want to move quickly and get ahead of your competition, we have the experience to get you up and running fast with both store design and setup, through to backend logistics and automation.
The benefits of Ecommerce Design
Understand your customer journey
Working will an ecommerce design agency gives you access to methods of customer research and analysis you won’t find elsewhere. We’ll help you understand where your customers are, and how to tailor their journey through your store to checkout.
Optimised content design
Designing content for different points of the journey is critical to building confidence in your brand. Create experiences that deliver with every touch point, from in-store to digital, mobile to desktop, and through; direct, social and community-driven channels.
Create happy & loyal customers
The modern shopping experience is personal. The more you can tailor towards your target customer, the more likely they are to buy from you (and tell others about you).
Our eCommerce clients
Don't just take our word for it, here's some direct feedback.
Our extended ecommerce services
Product Information Management (PIM)
Organise your product data into a single source of truth and automate updating all your customer facing channels.
Digital Asset Management (DAM)
Manage images, videos and documents all in one place and enhance your online store with rich media content.
Customer Relationship Management (CRM)
Integrate CRM features directly or with existing 3rd party suppliers. Manage your orders and hone your customer journey.
Ecommerce for marketplaces
Push your products to marketplaces like: Amazon, Ali Baba, Esty and Ebay and receive orders through a central hub.
Business system integrations
Integrate with business systems such as: warehousing, stock control, and accounting to keep your orders moving forward.
Inventory Management
Feed inventory data into your store from an ERP or centrally managed stock control API.
Payment provider selection
Choose from a growing number of payment providers or manage multiple options for your customers. Stay up to date with the rapidly developing ecommerce payment space.
Shipping partner integration
Save money on your shipping fee’s whilst offering more choice to customers by utilising a shipping partner that offers smart packing and rate configuration.
Promotions & Special Offers
Manage special offers and promotions to entice your customers, alongside: discounts, loyalty rewards and referral bonuses.
Frequent Questions
How do you do market research for e-commerce?
It's very important to conduct market research for your online store. You might opt to use an ecommerce marketing agency for this, however, there are lots of tools available now to get started with your own research. Google Trends is a great tool for uncovering what people are searching for and there are lots of software options that will allow you to do much deeper keyword analysis to understand the search patterns around your products. It can also be useful to conduct desk research around your product topic in general and look for data in report form already available that might support your ideas. If you really want to be sure about your target audience, you can’t beat talking directly to customers. You can gain quality insights from a few users, either through interviews or questionnaires. If you’re interested in researching a new market for e-commerce, contact us to learn more about how we can support you with this.
How to get started with e-commerce?
If you’re interested in launching your first online store but don’t know where to start. We’ve put together an article aimed at beginner merchants (The Big eCommerce list). It will help you understand all the things you need to consider and get started with plans, broken down into 4 core areas: Store management, Customer management, Order management, Post-sale & Aftercare.
how big is the e-commerce market?
There are an estimated 12-24 million eCommerce stores globally, but the vast majority don’t perform (less than $1,000 a year in sales). In 2020 eCommerce accounted for 25% of all purchases made in the UK (£141b). That is set to rise to 33% by 2024 (and 95% by 2030). For more insights on customer segmentation please contact us.
What is an eCommerce agency?
An e-commerce digital agency is an agency that builds websites with a focus on e-commerce store design & build. Typically they will help you with store setup, designing and building a theme and product optimisation. The best eCommerce agencies will also help a merchant to understand their customer base and create content that targets those customers effectively for improved sales.
How many eCommerce agencies UK are there?
According to figures available in 2021, there are between 5,000 and 6,000 eCommerce service providers in the UK (although that figure is likely to rise as the sector demand increases).
How many eCommerce agencies are there in Manchester?
We’ve conducted our own research that highlighted around 60 eCommerce digital agencies in Manchester (UK). Of those, around 28% focus purely on eCommerce but only 8% talk about User Experience (UX) in any meaningful way. Around a third will provide related services like; PPC, SEO, and Email marketing. Very few (less than 5%) offer any kind of backend merchant services (such as Inventory management, CRM Integration, PIM, or Systems Integration).
