Knowing your customer journey, gives you the edge in a crowded market
Every purchase made, sees a customer undertake a journey from deciding they are interested in a product, to completing a sale. This process could take minutes or months and may involve multiple touch points. By understanding the process, a customer goes through before purchasing your product, you can position yourself to provide the right information to pique interest and engage an emotional response.
People buy when their emotions are triggered toward a product in a positive way. We design ecommerce experiences to compliment a users emotional response, using a mixture of User Experience Design and Psychology resources.
Benefits & Objectives
Customer journey mapping
Know your customers inside out. Their needs, desires, tastes and goals. Understand what they are trying to achieve and tailor product experiences to match that. Anticipate their purchase journey and support them along the way.
Omnichannel experience design
Understand the multi-stepped approach most consumers take when considering purchase decisions. Create experiences that deliver with every touch point, from instore to digital, mobile to desktop, and through; direct, social and community driven channels.
The modern shopping experience is personal. We give up data in exchange for a service that compliments our needs. Learn your customers habits and individual preferences and tailer experiences to suit.
Tools that get you the sale
Product Information Management (PIM)
Organise your product data into a single source of truth and automate updating all your customer facing channels.
Digital Asset Management (DAM)
Manage images, videos and documents all in one place and enhance your online store with rich media content.
Customer Relationship Management (CRM)
Integrate CRM features directly or with existing 3rd party suppliers. Manage your orders and hone your customer journey.
Ecommerce for marketplaces
Push your products to marketplaces like: Amazon, Ali Baba, Esty and Ebay and receive orders through a central hub.
Business system integrations
Integrate with business systems such as: warehousing, stock control, and accounting to keep your orders moving forward.
Feed inventory data into your store from an ERP or centrally managed stock control API.
Payment provider selection
Choose from a growing number of payment providers or manage multiple options for your customers. Stay up to date with the rapidly developing ecommerce payment space.
Shipping partner integration
Save money on your shipping fee’s whilst offering more choice to customers by utilising a shipping partner that offers smart packing and rate configuration.
Promotions & Special Offers
Manage special offers and promotions to entice your customers, alongside: discounts, loyalty rewards and referral bonuses.