Web design & development

Building great websites, users return to again and again, requires a deep understanding of human needs and desires.

Know your user and give them what they want

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We design websites for humans. Every project starts with the user in mind. Every user is unique, but as humans we have similar characteristics and follow common patterns. Understanding how the brain is triggered by different stimuli allows us to predict behaviour and lay down paths of least resistance.

Building a truly great web experience for your customers, is simply understanding what they crave and giving it to them.

Benefits & Objectives

Understand objectives

Learn what your users ‘truly’ want and help them quickly and intuitively complete their goals. Show them they are in the right place to answer their questions.

Optimise user journeys

Guide users with clear pathways and signposting. Reduce barriers and avoid clutter. Make it easy for users to find what they are looking for.

Delight and engage

Make space to delight your users. Give them little wins and make them feel valued. It’s often the small details that leave the longest impression.

Our web design clients:

Don't take our word for it, here's some direct feedback.

Userism focus on user experience and human behaviour design when building digital products. We have seen an immediate increase within our online presence and brand.

Matt Garnett | Managing Director | James Robertshaw

Working with Userism has been a truly amazing experience. They took the time to understand my business and the website needs. It is the best I have experienced.

Paul Eatock | MD | Eatock Design & Build

How we engage your customers

User Journey Mapping

User journey mapping

Understanding key objectives and ensuring the routes users take though a website will lead to the desired destination.

Navigation and Wayfinding

Navigation & way finding

Designing intuitive navigation, providing adequate sign posting and avoiding dead-ends to help users find their way around.

Information Architecture

Information architecture

Considering an organisations information hierachy and providing it back to the user in a simple and useful manor.

Human Behaviour Characteristics

Human behavioural characteristics

Understanding that humans are… human, with different; wants, needs and objectives.

User Experience Design

User experience design

Designing optimal experiences for as many users as possible. Informing, educating and entertaining along the way.



Creating bespoke experiences for certain groups or individuals. Learning more with each visit and tailoring content to suit.

Conceptual Design

Conceptual design

Designing the look and feel of a website to match brand guidelines and campaign tone.

UI Design

UI design

Designing User Interface for optimum performance and usability.

UI Protostyping

UI prototyping

Gaining useful feedback from genuine users ahead of development.

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See more of our web design work

We work with some exclusive clients. In order to protect their anonymity, as a rule:

We don't advertise client work in a public forum.

...even on our own website. If you would like to request a related case study, drop us a line and we'd be more than happy to oblige.

Got a project in mind?